"Alchemy" by Rory Sutherland shows us how by thinking outside the box we can create magic in brands, business, and life. While reason is a powerful tool but it has its limits; much of life isn't logical, it's psycho-logical. Reality is more subjective than objective...
In "Why Greatness Cannot be planned" Stanley & Lehman present a compelling case as to why our most ambitious goals can't be achieved through planning. While goal setting may be useful for smaller short term objectives it becomes less effective for big vision long...